BayWa r.e. partners with offshore sailor Sanni Beucke
Beucke's campaign, titled "This Race is Female," is resonating with fans worldwide. Even well beyond the sailing scene, the personable German native engages tens of thousands of followers on her social media channels. "With the campaign, however, we are not just encouraging women to be confident in their abilities," said Beucke. "In my particular sport, you have to be willing to push boundaries, to give everything to achieve a mutual goal. That's also what I have in common with my new partner BayWa r.e. who constantly challenges the status quo and is effecting global change in addressing the climate crisis.”
BayWa r.e., which operates in 30 countries, is actively shaping the future of the energy sector with one core motivation at its heart – securing a sustainable future for our planet. With hundreds of realised wind and solar farms the company is driving forward the global energy transition that is so crucial to all our futures.
Matthias Taft, CEO of BayWa r.e., commented: “We are excited to launch this new partnership and support Sanni in her ambitious goals. Her passion, commitment and resilience resonate with our own core values to realize a sustainable and equitable future for our planet. Just like Sanni, we are working hard to always find new solutions and go the extra mile, standing up not only for achieving vital climate goals, but also for making progress on equality. Together, we want to make waves in the renewable energy and sailing world by raising awareness for sustainability and promoting gender equality in sports and professional life.”
Sanni Beucke added: "As a sailor, we try to reduce our CO₂ footprint to a minimum. We are passionate about nature. The wind accelerates our speed. It allows us to accomplish any goal we set for ourselves. Becoming an ambassador for a globally operating renewable energy company that also utilizes the force of the wind and the energy of the sun to make a contribution in the fight against climate change is simply a perfect match for me."
BayWa r.e. is also a strong advocate for diversity, equity and inclusion (DEI).The company embraces these as a source of innovation, creativity and competitive advantage, striving for people’s empowerment and success. These are topics that are paramount to Sanni Beucke, too. "My sport has always been seen as a strictly male dominated discipline. My team and I want to demonstrate that no wave is too high, no headwind too strong, for women to master."
Both partners have common goals, set out long-term. The sailor aims to successfully compete in various offshore regattas in the years ahead, with the ultimate goal of competing in the Vendée Globe, an around-the-world regatta, alongside partner BayWa r.e. in 2028/29. The company for its part keeps pursuing its long-term goal to accelerate the implementation of renewable energy, which is essential to avert the most severe impacts of the climate crisis.
Copyright Image: Thomas Deregnieaux-QAPTURE/Susann Beucke