Website Data Tracking and Opt-out
What information is collected when you visit this website?
Some cookies remain saved on your end device until you delete them. They allow us to recognise your browser again the next time you visit. If this is against your wishes, you can set up your browser so that it informs you when cookies are set and only allows this in individual cases. However, deactivating cookies may limit the functionality of our website.
You can find an explanation of the scope and function of the cookies BayWa r.e. uses on its website below:
a. Functional cookies
Functional cookies save information that has already been entered (e.g. username, your language or location) and users are offered improved, personalised functions. This type of cookie also enables requested functions, such as playing videos. Anonymised data is collected and the other websites you visit are not tracked.
b. Analytical cookies
These cookies help us to collect information about how our website is used. They record the number of visitors, for example, and where the traffic comes from. We can assess how our website is performing with this information and initiate improvements. Analytical cookies allow us to find out which content is visited most and least frequently, whether error messages appear and how users navigate our website. The collected data is compiled is consequently anonymous. So any users cannot be identified. At BayWa r.e., we only use these cookies to consistently improve the performance of our website and the associated user experience. If you do not agree to have your user behaviour recorded anonymously, you can prevent this by deactivating cookies in your browser.
Analytical cookies include the following specific examples described below:
- Google Analytics
c. Marketing cookies
Marketing cookies are used to show users targeted, relevant advertisements tailored to their interests. They are also used to assess the effectiveness of certain campaigns. These types of cookies detect whether a website was visited or not. They can be forwarded to third parties. Cookies that help to improve how target groups and advertising are addressed are often linked with the page functionalities of third parties.
Marketing cookies include the following examples specifically described below:
- Google Ads
- Facebook Pixel
- LinkedIn Insight Pixel (only after prior approval)
- Twitter Pixel (only after prior approval)
2. Specific cookies used on this website
Use of Google Analytics
The information generated by the cookies about your use of this website (including your IP address) is transmitted to a Google server in the US and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with any other data held by Google. You may prevent the installation of these cookies by configuring the appropriate settings on your browser, but please note that doing so may preclude your access to the full functionality of this website. By using this website, you give your consent to having the data concerning you processed by Google in the manner and for the purposes set out above.
We inform you that this website uses Google Analytics exclusively using a deactivation add-on "_anonymizeIp()". Your IP address is not stored in its entirety. Any visitors to the website cannot be identified.
The legal basis for this processing activity is a balance of interests in accordance with article 6(1)(f) of the GDPR, where our legitimate interest lies in optimising our website.
By installing the following browser add-on to disable Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) you can opt out from such usage. By doing so, you inform Google Analytics that no information about the website visit should be transmitted to Google Analytics. Without your express consent, we will not use tracking tools surreptitiously for any of the following:
- to collect personal data about you,
- transfer such data to third parties and marketing platforms, or
- link such data with your personal data (name, address, etc.).
As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to prevent Google Analytics capturing data on this website in future (this opt-out only works in the browser and only for this domain). An opt-out cookie is then stored on your device. If you delete cookies in your browser, you will need to click on this link again.
Use of Google Ads
We use Google Ads to promote our website on Google and external websites through the use of advertisements (known as Google Ads). Google Ads is a tool provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). You can find more information about Google, such as its data protection provisions, at policies.google.com/privacy. You can find more information about Google Ads at ads.google.com/intl/en_uk/home/. We do not have any influence over the scope and further use of the data collected by Google through Google Ads, meaning that we are simply informing you here to the best of our knowledge.
When using Google Ads, we use Google Ads Conversion Tracking. Google Ads Conversion Tracking allows user behaviour to be analysed after they click on one of our adverts. If you click on a Google advert, Google stores cookies on your end device. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. These cookies allow us to see which of our products or services you have looked at and which of our website features you then used. Google provides us with relevant statistical evaluations which we use to determine the effectiveness of our adverts.
We also use the Google Ads remarketing function. The remarketing function allows us to display adverts on websites operated by third parties. When using the Google Ads remarketing function, user behaviour on our website is analysed, for example to determine which of our products or services users were interested in. As a result, users can also be shown targeted adverts on other websites after they leave our website. To do this, Google Ads stores cookies (see the information above under “Cookies” for information on the term) on your system. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. Placing cookies allows Google to analyse how users use our website.
We use Google Ads to promote our website on Google and external websites through the use of adverts. This allows us to analyse which of our adverts are successful.
Processing is based on your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising. You can opt out of this tracking process in various ways: a) by installing the plug-in provided by Google by clicking on the following link: www.google.com/settings/ads/plugin; b) by permanently deactivating this in your Firefox, Microsoft Edge or Google Chrome browsers through this link: www.google.com/settings/ads/plugin; or c) through deactivation by clicking on this link.
We would like to note that you may not be able to use all the functions of this website if you do this.
Use of Facebook Pixel technology
We use the “Facebook Pixel” from the Facebook Inc. company, 1 Hacker Way, Menlo Park, CA 94025, US on our website. Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, provides this function for users who access our website from the European Union.
This technology is used for the purpose of analysing and optimising our website by identifying visitors to our website as target groups for targeted marketing campaigns. Legitimate interests pursuant to article 6 (1)(f) of the GDPR are the legal basis for this, where our legitimate interest lies in optimising how we address our customers and potential customers.
In addition, we use what is known as “advanced matching” as part of the Facebook Pixel. In doing so, personal data that users provide during transactions, such as completing purchases or registering, are matched with Facebook in anonymised form. This allows us to identify which people with Facebook accounts have interacted with our website and which groups of people with similar interests could also be interested in our website, products and services. The advanced matching is only carried out if the user has expressly granted permission at the start of a processing operation.
Processing therefore only takes place on the basis of your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising.
You are entitled to revoke your consent at any time or, for reasons arising from your personal situation, to object to your personal data being processed at any time pursuant to article 6(1)(f) of the GDPR. To confirm this, click on the following link: opt-out link
You or your data are then no longer considered in any advanced matching.
In addition, you may prevent cookies being saved by selecting relevant technical settings in your browser software. We would like to point out however that you may not be able to use all functions on this website if you do this.
Use of the LinkedIn Insight Pixel
The LinkedIn Insight Tag allows us to collect data on visits to our website, including URLs, referrer URLs, IP addresses, device and browser properties, time stamps and page views; this data is only collected if visitors to our website are a member of LinkedIn and are recognised as such by LinkedIn via logging in or cookies; this is collected on the LinkedIn systems. This data is encrypted and anonymised within seven days. The anonymised data is deleted within 90 days. LinkedIn does not share any personal data with us. They only provide us with reports on website target groups. LinkedIn also provides remarketing functionalities, which means we can display targeted advertising outside our website using this data, without the LinkedIn member being identified. LinkedIn members can manage the use of their personal data for advertising purposes in their LinkedIn account settings.
LinkedIn tags are used to enable detailed campaign reports and to gain information about actual visitor target groups (not visitor identities) on our website and, consequently, serve our interest in optimised marketing measures.
Processing is based on your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR where our legitimate interest lies in optimising our marketing efforts.
You can find information on data collection (purpose, scope, further processing and use) and on your rights and settings options from the LinkedIn data protection information. You can find this information on LinkedIn at: www.linkedin.com/legal/privacy-policy.
If you are a member of LinkedIn and do not want LinkedIn to collect data about you via our website and link it with your membership data saved on LinkedIn, you must log out of LinkedIn before visiting our website.
Click on this link to deactivate the LinkedIn Insight Pixel.
Use of Twitter Pixel and conversion tracking
We use the “Twitter-Pixel” from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, US (“Twitter”) and conversion tracking, which assesses visitors’ activity on our website. By using this function, we are able to track the actions of website users after they have seen or clicked on advertisements on Twitter. This helps us to assess the efficacy of advertisements on Twitter and to optimise appropriate marketing measures. This cookie does not contain any personal data and cannot identify you. If you visit certain pages of our web presence and the cookie has not yet expired, we can tell, based on this cookie, that you have clicked on the link and were forwarded to our website.
Information that is collected using a Twitter cookie does not contain references to any person. We find out the total number of users that have clicked on our adverts and were forwarded to our website via a page provided with a conversion tracking tag. We do not however receive any information that allows users to be identified personally. This data is however saved and processed by Twitter, which we inform you about as far as we are aware. Twitter is able to link this data with your Twitter account and use it for its own advertising purposes in line with Twitter’s data protection guidelines, which you can view at any time at: twitter.com/privacy. You can find special information about conversion tracking at: support.twitter.com/articles/20171528.
By using Twitter and the radio qualities (re-tweeting) provided by Twitter, the websites you visit are linked with your Twitter account and disclosed to other users. This data is also transferred to Twitter. As the provider of this website, we do not receive any information on the content of the data transferred, or its use, from Twitter.
Processing is based on the express consent given when you first visit our website, pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising.
You are entitled to revoke your consent at any time or, for reasons arising from your personal situation, to revoke your personal data being processed at any time pursuant to article 6(1)(f) of the GDPR. To confirm this, click on the following link: opt-out link
You are then no longer recorded in conversion tracking statistics. In addition, you may prevent cookies being saved by selecting relevant technical settings in your browser software. We would like to point out however that you may not be able to fully use all the functions of this website if you prevent conversion tracking.