ASEW and BayWa r.e. start cooperation

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As the regulatory framework for large scale PV plants stays challenging in Germany, PV rooftop plants, especially those designed for on-site power consumption, are an attractive solution. The increasing importance of energy storage, in particular, will advance this positive trend towards on-site power consumption and self-sufficiency. As of now, the German Association of Municipal Utilities Supporting Sustainable Resource Management (ASEW) and BayWa r.e will jointly support power supply utilities regarding the sale of relevant services.

The cooperation between ASEW and BayWa r.e. is primarily aimed at municipal utilities that want to expand their energy supply services. PV solutions for end customers in particular continue to offer significant potential. Over 160 gigawatt peak of solar output could be providing power on German roofs – currently less than 40 gigawatt peak are installed, including freestanding plants.

“More and more customers strive for self-sufficiency. This presents good opportunities for energy service sales,” says Sarah Scholz, customer and product manager at ASEW. “The range of products and services offered by ASEW and BayWa r.e. provides an easy way for municipal utilities to expand their portfolio. The inclusion of a wide selection of energy storage solutions adds particular interest to our product range – also with regard to retrofitting on existing plants. If the plant is implemented as a leasing scheme, power supply utilities can also offer customers the ‘total peace of mind service package’.”

The support provided by this cooperation benefits municipal utilities at several levels. The utilities’ customer acquisition is assisted by a standardised sales model, complemented by a comprehensive marketing package and a white label customer calculator, which shows interested customers the PV potential of their own roof. Günter Haug, Managing Director of BayWa r.e., explains: “As a photovoltaics wholesaler with more than 25 years’ experience in the market, we are happy to provide expert support and advice to ASEW members. Our extensive product portfolio enables us to compile customised and competitive PV packages. In addition to access to local contractors via our far-reaching network of installers, we also offer tailored maintenance and marketing services.”

“I am pleased that ASEW has gained such an experienced and well-recognised partner,” adds Daniela Wallikewitz, Managing Director of ASEW. “This cooperation offers our members assurance that they are receiving the best possible support for implementing innovative and long-term services for their customers.”

For further details, simply visit us at our stand at E-world. You will find us in hall 3, stand 143 (ASEW).

ASEW profile

With more than 270 members throughout Germany, the German Association of Municipal Utilities Supporting Sustainable Resource Management (ASEW) is the largest German municipal utilities network for energy efficiency and renewable energies. ASEW was founded in 1989 as an offshoot of the German Association of Local Utilities (VKU). The aim: To promote the efficient, economical and environmentally responsible use of energy and resources. ASEW advises and supports its members in these areas and develops innovative products and services for them, which contribute to the protection of the environment and climate. ASEW's portfolio encompasses products and solutions for sales and customer services, seminars and professional training, as well as client consulting and subsidy advice.

BayWa r.e. profile

BayWa r.e. renewable energy GmbH, a wholly owned subsidiary of BayWa AG, draws together the Group's activities in the fields of solar energy, wind power, bio-energy and geothermal energy. With its registered offices in Munich, BayWa r.e. is active in its core markets of Europe and the USA. The company acts as a full service partner and employs around 870 staff. It can draw on over 20 years of experience in this market where it develops, realises, consults and supports BayWa r.e. projects in the renewable energies sector. In addition, the company manages the operation and maintenance of plants. Further business activities include trading in PV components, as well as the purchase and sale of energy from renewable sources. Parent company, BayWa AG, is an international trading company and service provider whose core business sectors include agriculture, energy and construction.

Felix Gmelin Communications Manager BayWa r.e. renewable energy GmbH
› +49 89 383932-5817